Along with sites and IVAs, convention panels — interactive touchscreen experiences for trade show booths — are one of the regular HCP digital products we create for our clients. I have been design, information architecture and digital lead for touchscreen panels in my years in healthcare advertising.
When our content and direction isn’t prescribed, I will often recommend a high engagement tactic such as a quiz or interactive journey that can communicate key messages and data points via a fun conference distraction. In many instances we can add a proximity sensor, AI-generated execution or another tech add-on to excite users and send engagement metrics through the roof.
