Context: I was primary designer and mapped out the experience for the redesign of a disease state awareness web site for patients. The site won Gold for Best Disease Education Web Site at the 2020 DTC National Advertising Awards.
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Client Expectations: The drug company's original site had launched two years prior, and there was now a need for 1. the site to match the updated campaign messaging and creative, and 2. to address some shortfalls where certain measurements of success were not being met.
Design Process: I partnered with the brand's creative director and received a walk-through of collateral, campaign materials and brand guide. I designed several approaches for a new site that were visually exciting and included clear paths to the KPIs while shaping the new messaging to a modern site experience.
Measuring Success: The redesigned and rebuilt site delivers significantly increased traffic to the two key performance indicators while achieving the client's desires for a showcase site.
