Context: Along with sites and IVAs, convention panels are one of the regular digital products we create for healthcare professionals, and I have been designer, architect and digital lead for multiple panels in my years in healthcare advertising.
If there isn’t a requirement for specific content, and instead high engagement can be the business goal, I will often recommend we create a quiz or other interactive experience that can communicate a few key messages and data points into a fun convention distraction. And in many instances we can add a proximity sensor or another tech add-on to really excite users!
